It all started with two rival motorcycle clubs, Innercity Raiders (I.C.R.) & Deth Killers. They were arch-nemeseses since before anyone from Bushwick or even Bed-Stuy was even born. Their brawls were the stuff of legend, and the Brooklyn neighborhood known as Bushwick suffered greatly. But then came the tragedies of 9/11 and suddenly everything changed . . .

On November 1, 2001, immediately following the Yankees miracle comebacks of the World Series, recognizing a true miracle, the respective leaders of each clan signed the Hart Street Treaty, effectively ending their bitter battles once and for all. Not only did the Treaty stipulate the end of the bloody turf war that was tearing Bushwick apart, but it contained a special clause, the Coco Lopez Bambino Clause. A clause so special, it called for the creation of a company which would combine and capitalize on each clubs exquisite and deadly sense of style. Styles of dress so sexy they were known to lure Mamasitas, Hoochie Mamas and Rock Goddesses from all 5 boroughs.

The company would become a blend of young versus old, sex versus love, death versus life, and riding really fast bikes versus working. And so began I.C.R. vs. Deth Killers of Bushwic,. so that their clubs, their families, and all of Bushwick, may benefit and prosper for ALL TIME . . .

These days, as Bushwick is thriving, we've been killing death for our fellow motorcyclists with d3o™ armored jackets and Asphalt-Resistant Jeans™.

Now, our brand can sometimes be difficult for people to understand, so if you're still confused about who we are and what we do...

"From the bikes we ride and the clothes we wear, we represent the future of what it means to be a biker, in the past, on future bikes." Or you can visit our facebook page or follow us on twitter to really figure out what's going on.

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